Friday Links: Utilizing Multiple Marketing Channels

chain-links

Quote of the Day

With so many different channels of communication available, ensuring you are getting the right message to the right people, at the right time has never been more complex. I look at how and why you should invest time and energy in getting your web content strategies in place. – Julia Hutchinson (Zemanta)

Slide Deck of the Day


Content Marketing Strategy
If you’re a consultant you should be using these channels to market yourself. (Jontus Media)

Marketing tactics should not be confused with marketing strategy. (Biznology)

How 4 consumer brands are using visual content to tell stories & engage customers. (TopRank)

Your strategy is not necessarily a long-term prospect. (99U)

What do content marketers need to be measurring? (Content Marketing Institute)

‘Marketers in this new order of constant connectivity must devise strategies for a multi-screen consumer experience’. (Brian Solis)

Newsjacking is a popular traffic-getting tactic, especially come Superbowl time. (HubSpot)

Search Engine Marketing
Get these items correct in your overall SEO strategy and you won’t have to worry as much in the future. (Search Engine Watch)

Everything you ever wanted to know about local search is answered here. (SEO Moz)

Co-citations are starting to overtake anchor text in link building importance for your site. (Search Engine Journal)

Stop abusing ‘infinite scroll’ and these other 9 overused techniques in your SEO. (Search Engine Watch)

Got a spare hour? Spend it on your site doing some of these tactics. (SEO Moz)

How to better do outreach for your personas. (iAcquire)

Rae walks us through a site migration. (Sugarrae)

9 SEO Quirks You Should Be Aware Of. (Search Engine Land)

Social Media
Over 2/3rds of the advertisers who’ve used promoted posts on Facebook have gone back for repeat business. (Marketing Land)

Here’s how to use video to get your ‘likes’ up on Facebook. (Site Pro News)

Is Your Business Card Social Media Friendly? (SocialTimes)

Data-driven decisions will be huge in social media in 2013. (The Content Strategist)

The small business field guide to SoLoMo [INFOGRAPHIC]  (Synecore)

YouTube is rolling out more changes for your channel. (tubefilter)

Conversion
Master color theory in order to affect conversion. (Unbounce)

“I know a 26% boost in conversions doesn’t seem too big, but it will impact the site’s revenue well into the 6 figures each year.” (Quicksprout)

Culture
10 of the best billboard advertising efforts in the world. (Moneytized)

Will Samsung Replace Apple As Innovator-In-Chief? (ReadWrite mobile)

5 consumer-driven technologies that will reshape societ. (Fast Company)

Infographic of the Day
Infographic: Your Social Media Roots
Social Media Infographic by Vertical Measures

Thursday Links: Cool Google Authorship Profile Pictures & Getting a Link from DMOZ in 2013

sturated-red-links

Quote of the Day Social media can really benefit your personal brand. But how do you keep its most powerful value — the “one-to-one-ness” of social connection — intact when that reach explodes? The irony is, the more popular you become on the social web, the less effective you might be! – Lori Witzel (grow) […]

Continue

Wednesday Links: Content Will be King!

the-wire-links

Quote of the Day While brands confront new demands on talent, technology and business process in order to adapt, publishers have a bit of a head start in these critical areas, and can compete directly with marketing agencies for outsourced content dollars. They can leverage their built in audiences, writer networks, and ability to scale […]

Continue

Tuesday Links: Branding, branding, more branding and YouTube keywords

content-low

Quote of the Day Curation has been steadily rising as a concept as the sheer volume of undifferentiated content has made it nearly impossible for mere mortals to find useful, thoughtful, contextual content on the Web. – Steve Rosenbaum (Huffington Post) Slide Deck of the Day Content Marketing Strategy What if publishers started renting content […]

Continue

Monday Links: Content Strategy vs. Content Marketing

chains

  Quote of the Day Forming relevant partnerships is an age-old marketing technique that you can put to good use in your content marketing. By partnering up, you can reach new audience members. Partnering doesn’t always require you to find a match within your industry; all you need to share is a target audience. – […]

Continue

Saturday Links: Scraped Content that Ranks High

scraped

Quote of the Day A site should not be able to auto-post a stub of another story and immediately outrank it in the world’s most popular and powerful search engine — that is a bug. – John Herman (BuzzFeed) Slide Deck of the Day Content Marketing Strategy GE’s strong move into content marketing has yielded […]

Continue

Friday Links: The Ultimate Advanced SEO Guide and Adopting a Publishing Mindset

focus

Quote of the Day Because content has become a primary focus point of all marketing and demand generation activity, in 2013 marketers will be tasked with managing a host of new software and service solutions for content creation, syndication and curation. – Jesse Noyes (Eloqua) Slide Deck of the Day Content Marketing Strategy There are […]

Continue

Thursday Links: Optimizing Your Content for Local Search and New Facebook Conversion Features

frozen-links

Quote of the Day With such a range in tactics, content types, and ways to measure effectiveness, it can easily get overwhelming; particularly for B2B marketers just starting out. An important component of successful B2B content marketing (and B2B SEO) is in proper preparation and planning. – Derek Edmond (Search Engine Land) Slide Deck of […]

Continue

Wednesday Links: Tweet Embeds Now Easier & Hyper Local Marketing Trends

vintage-twitter-trio

Quote of the Day Publish where your audience is. Whatever outlet you choose – your own blog, a guest blog, a publishing platform – you must be aware of the audience present in that space and choose accordingly. – Susanna Gebauer (Jeff Bullas) Slide Deck of the Day Crap. The Content Marketing Deluge. from Velocity […]

Continue

Tuesday Links – Beating the Content Deluge & Taking NEW Myspace for Test Drive

deluge

Quote of the Day My biggest SEO win has been through content marketing. By creating almost 50 infographics, we were able to drive over 2 million visitors and 41,000 backlinks for under $30,000. – Neil Patel (treehouse) Slide Deck of the Day How SEO Blinded Me (Then Opened My Eyes) from Rand Fishkin Content Marketing […]

Continue