Wednesday Links: Content Will be King!

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the-wire-links

Quote of the Day While brands confront new demands on talent, technology and business process in order to adapt, publishers have a bit of a head start in these critical areas, and can compete directly with marketing agencies for outsourced content dollars. They can leverage their built in audiences, writer networks, and ability to scale […]

Marketo Creates Content Marketing vs. Traditional Marketing Infographic

Revenue performance management company Marketo released a cool infographic on the rise content marketing and how it’s become an integral part of the B2B marketing arsenal. Content marketing has become a critical component of B2B marketing, but can you identify the most popular types of content, why they are used, and which content is working […]