Friday Links: Utilizing Multiple Marketing Channels

chain-links
chain-links

Quote of the Day With so many different channels of communication available, ensuring you are getting the right message to the right people, at the right time has never been more complex. I look at how and why you should invest time and energy in getting your web content strategies in place. – Julia Hutchinson […]

Thursday Links: Cool Google Authorship Profile Pictures & Getting a Link from DMOZ in 2013

sturated-red-links
sturated-red-links

Quote of the Day Social media can really benefit your personal brand. But how do you keep its most powerful value — the “one-to-one-ness” of social connection — intact when that reach explodes? The irony is, the more popular you become on the social web, the less effective you might be! – Lori Witzel (grow) […]

Wednesday Links: Content Will be King!

the-wire-links
the-wire-links

Quote of the Day While brands confront new demands on talent, technology and business process in order to adapt, publishers have a bit of a head start in these critical areas, and can compete directly with marketing agencies for outsourced content dollars. They can leverage their built in audiences, writer networks, and ability to scale […]

Tuesday Links: Branding, branding, more branding and YouTube keywords

content-low
content-low

Quote of the Day Curation has been steadily rising as a concept as the sheer volume of undifferentiated content has made it nearly impossible for mere mortals to find useful, thoughtful, contextual content on the Web. – Steve Rosenbaum (Huffington Post) Slide Deck of the Day Content Marketing Strategy What if publishers started renting content […]

Monday Links: Content Strategy vs. Content Marketing

chains
chains

  Quote of the Day Forming relevant partnerships is an age-old marketing technique that you can put to good use in your content marketing. By partnering up, you can reach new audience members. Partnering doesn’t always require you to find a match within your industry; all you need to share is a target audience. – […]

Saturday Links: Scraped Content that Ranks High

scraped
scraped

Quote of the Day A site should not be able to auto-post a stub of another story and immediately outrank it in the world’s most popular and powerful search engine — that is a bug. – John Herman (BuzzFeed) Slide Deck of the Day Content Marketing Strategy GE’s strong move into content marketing has yielded […]

Friday Links: The Ultimate Advanced SEO Guide and Adopting a Publishing Mindset

focus
focus

Quote of the Day Because content has become a primary focus point of all marketing and demand generation activity, in 2013 marketers will be tasked with managing a host of new software and service solutions for content creation, syndication and curation. – Jesse Noyes (Eloqua) Slide Deck of the Day Content Marketing Strategy There are […]

Thursday Links: Optimizing Your Content for Local Search and New Facebook Conversion Features

frozen-links
frozen-links

Quote of the Day With such a range in tactics, content types, and ways to measure effectiveness, it can easily get overwhelming; particularly for B2B marketers just starting out. An important component of successful B2B content marketing (and B2B SEO) is in proper preparation and planning. – Derek Edmond (Search Engine Land) Slide Deck of […]

Wednesday Links: Tweet Embeds Now Easier & Hyper Local Marketing Trends

vintage-twitter-trio
vintage-twitter-trio

Quote of the Day Publish where your audience is. Whatever outlet you choose – your own blog, a guest blog, a publishing platform – you must be aware of the audience present in that space and choose accordingly. – Susanna Gebauer (Jeff Bullas) Slide Deck of the Day Crap. The Content Marketing Deluge. from Velocity […]

Tuesday Links – Beating the Content Deluge & Taking NEW Myspace for Test Drive

deluge
deluge

Quote of the Day My biggest SEO win has been through content marketing. By creating almost 50 infographics, we were able to drive over 2 million visitors and 41,000 backlinks for under $30,000. – Neil Patel (treehouse) Slide Deck of the Day How SEO Blinded Me (Then Opened My Eyes) from Rand Fishkin Content Marketing […]