Quote of the Day

With so many different channels of communication available, ensuring you are getting the right message to the right people, at the right time has never been more complex. I look at how and why you should invest time and energy in getting your web content strategies in place. – Julia Hutchinson (Zemanta)

Slide Deck of the Day

Content Marketing Strategy
If you’re a consultant you should be using these channels to market yourself. (Jontus Media)

Marketing tactics should not be confused with marketing strategy. (Biznology)

How 4 consumer brands are using visual content to tell stories & engage customers. (TopRank)

Your strategy is not necessarily a long-term prospect. (99U)

What do content marketers need to be measurring? (Content Marketing Institute)

‘Marketers in this new order of constant connectivity must devise strategies for a multi-screen consumer experience’. (Brian Solis)

Newsjacking is a popular traffic-getting tactic, especially come Superbowl time. (HubSpot)

Search Engine Marketing
Get these items correct in your overall SEO strategy and you won’t have to worry as much in the future. (Search Engine Watch)

Everything you ever wanted to know about local search is answered here. (SEO Moz)

Co-citations are starting to overtake anchor text in link building importance for your site. (Search Engine Journal)

Stop abusing ‘infinite scroll’ and these other 9 overused techniques in your SEO. (Search Engine Watch)

Got a spare hour? Spend it on your site doing some of these tactics. (SEO Moz)

How to better do outreach for your personas. (iAcquire)

Rae walks us through a site migration. (Sugarrae)

9 SEO Quirks You Should Be Aware Of. (Search Engine Land)

Social Media
Over 2/3rds of the advertisers who’ve used promoted posts on Facebook have gone back for repeat business. (Marketing Land)

Here’s how to use video to get your ‘likes’ up on Facebook. (Site Pro News)

Is Your Business Card Social Media Friendly? (SocialTimes)

Data-driven decisions will be huge in social media in 2013. (The Content Strategist)

The small business field guide to SoLoMo [INFOGRAPHIC]  (Synecore)

YouTube is rolling out more changes for your channel. (tubefilter)

Conversion
Master color theory in order to affect conversion. (Unbounce)

“I know a 26% boost in conversions doesn’t seem too big, but it will impact the site’s revenue well into the 6 figures each year.” (Quicksprout)

Culture
10 of the best billboard advertising efforts in the world. (Moneytized)

Will Samsung Replace Apple As Innovator-In-Chief? (ReadWrite mobile)

5 consumer-driven technologies that will reshape societ. (Fast Company)

Infographic of the Day

Social Media Infographic by Vertical Measures

The post Friday Links: Utilizing Multiple Marketing Channels appeared first on Content Marketing Labs.

Quote of the Day

Social media can really benefit your personal brand. But how do you keep its most powerful value — the “one-to-one-ness” of social connection — intact when that reach explodes? The irony is, the more popular you become on the social web, the less effective you might be! – Lori Witzel (grow)

Slide Deck of the Day

Content Marketing Strategy
A nice dissection of Seth Godin’s writing style. (copyblogger)

LinkedIn is now a ‘content minded’ site and has optimized for such. (Brafton)

4 TED Talks Every Journalist (and Marketer) Should Watch. (Mashable)

Search Engine Marketing
Here’s some ways that content can improve your site’s SEO. (contentLead)

How to get a link from DMOZ in 2013. (Point Blank SEO)

The skills an SEO needs in 2013. (Search Engine Roundtable)

The New SEO: search marketing integration. (Search Engine Watch)

Here’s a cool new link building guide. (Enhance SEO)

Google’s Matt Cutts on negative SEO. (Search Engine Journal)

Social Media
Pinterest refers a lot of traffic to different sites including YouTube. (Social Media Examiner)

New Myspace to support itself with expensive pre-roll ads and branded content. (Businessweek) via (Contently)

11 Innovative Google Authorship Profile Pictures That Will Inspire You. (Daily SEO Tip)

Twitter is now the fastest growing social platform, with 21% of the internet population being active users, (Marketing Land)

LinkedIn Answers isn’t the only game in town. Here’s some alternatives. (Sprout Geek)

June thinks promoting posts on Facebook is worth it and tells you why. (Mack Web Solutions)

Culture
Vimeo announces content ratings: Videos will now be marked for All Audiences, Mature, or Not Yet Rated. (The Next Web)

Infographic of the Day

Pinterest Best Practices infographic

 

The post Thursday Links: Cool Google Authorship Profile Pictures & Getting a Link from DMOZ in 2013 appeared first on Content Marketing Labs.

Quote of the Day

While brands confront new demands on talent, technology and business process in order to adapt, publishers have a bit of a head start in these critical areas, and can compete directly with marketing agencies for outsourced content dollars. They can leverage their built in audiences, writer networks, and ability to scale content production to create new revenue streams, and even develop highly evolved business models. – Paul Roetzer (PR 20/20)

Slide Deck of the Day

Content Marketing Strategy
An insightful review of Stephen Voltz and Fritz Grobe’s The Viral Video Manifesto. (Portent)

How to make your ‘welcome’ email shine. (Inc.)

Exploring the Fifth and Sixth P of Marketing. (Brian Solis)

Is Instagram a good content strategy for your business? (ContentEqualsMoney.com)

Jon Miller: Why Content Will Be King Of Tomorrow’s Digital Economy. (TechCrunch)

Search Engine Marketing
How to win at local online marketing. (E2M Solutions)

A mini-interview with Raven Tools‘ co-founder Jon Henshaw. (SEM PDX)

Link Building Is Like…don’t say it!. (stuntdubl.com)

Bounce Rate is NOT a Factor in Quality Score. (PPC.ORG)

Here’s a few things to look over when optimizing your WordPress site. (Search Engine Journal)

What your digital marketing audit should focus on. (Jontus Media)

Social Media
How to make your Twitter monitoring provide you with deep insight. (Simply Measured)

YouTube will start charging for premium content. (paidContent)

Here’s a half-dozen ways that you can take advantage of Google+ Hangouts. (eMedia Vitals)

Brands may get boost from Facebook’s new graph search. (Contently)

Using LinkedIn to increase branding and though leadership on the web. (contentLead)

New Ways to Get Insights from LinkedIn Influencers. (LinkedIn)

Taking a look at Unruly’s ShareRank tool for social video marketing. (ReelSEO)

Creating LinkedIn ads from organic posts. (aimClear)

Branding
Having a well designed website is important if you’re an online marketing agency. Here’s some killer examples. (Guest Post Labs)

Culture
Apple’s launching its’ 128GB iPad next week. (Fast Company)

Infographic of the Day

SEO, Boy! Why It’s an Exciting Time for Search in the Enterprise infographic by Column Five Media.

 

The post Wednesday Links: Content Will be King! appeared first on Content Marketing Labs.

Quote of the Day

Curation has been steadily rising as a concept as the sheer volume of undifferentiated content has made it nearly impossible for mere mortals to find useful, thoughtful, contextual content on the Web. – Steve Rosenbaum (Huffington Post)

Slide Deck of the Day

Content Marketing Strategy
What if publishers started renting content out to brands? (Digiday)

Tech and resources has leveled the playing field for marketers, are you taking advantage? (TopRank)

Creating badass content is one half of the battle. Getting it noticed is a whole other piece of the puzzle. (Marketing Land)

Here’s some great marketing conferences that you might want to attend in 2013. (iAcquire)

Your content could be better – run it through this checklist. (Hubspot)

VH1′s Smart New Branding Takes A Backseat To The Content. (Fast Company)

Top Charts: A Vehicle for Influence Marketing? (WindMill Networking)

There’s a variety of ways in which video will increase customer retention for your business. (Vertical Leap)

You can build your blog into a beautiful and awesome thing. (grow)

Search Engine Marketing
It’s not too late for another ‘SEO Predictions for 2013‘ list is it? (Electric Dialogue)

Why Enterprises Cannot Ignore Deep Link Building. (Search Engine Land)

So how does link-building differ between merchant sites and affiliate sites? (Affilorama)

4 Spreadsheet Tricks in Google Drive You May Not Know About. (SEER)

If you’re going to create content for users (and search engines) you’ll need to get the keywords right. (Content Marketing Institute)

Testing keywords in YouTube is a different beast than Google. (SEOMoz)

Social Media
Pinterest now has a ‘News’ feed. (Mashable)

Google+ is now claiming 343 million active users to make it the 2nd largest social network. (SocialTimes)

Branding
Brands are falling short on their digital strategies. (MediaBizBloggers.com)

“There’s always the risk, however, that a carefully-orchestrated branding strategy will backfire.” (Felix Salmon / Reuters)

Ajaz Ahmed: it’s never too late to pivot and revive a brand. (the guardian)

Here’s some things you need to know about ‘brand advocates‘. (Marketing Profs)

Culture
Trey Park and Matt Stone’s empire has persevered through all of these years due to consistently telling stories that their audience wanted to hear. (The New York Times)

HP’s first Chromebook revealed in leaked spec sheet. (The Verge)

Ad Age Picks the Agencies to Watch in 2013. (Ad Age)

Here’s a handy list of the top Google fonts being used on the web. (tallhat Design)

[image: flickr user - Sean MacEntee]

Infographic of the Day

A Deep Dive into the Internet Meme infographic by MDGadvertising.

 

The post Tuesday Links: Branding, branding, more branding and YouTube keywords appeared first on Content Marketing Labs.

Quote of the Day

Forming relevant partnerships is an age-old marketing technique that you can put to good use in your content marketing. By partnering up, you can reach new audience members. Partnering doesn’t always require you to find a match within your industry; all you need to share is a target audience. - Mark Sherbin (Content Marketing Institute)

Slide Deck of the Day

Content Marketing Strategy
Jonathan Colman on content strategy vs. content marketing. (SEM PDX)

‘Which form of content marketing gets the best SEO boost?” and 11 other questions asked and answered. (Social Media Today)

Online display ads remain a crucial aspect to a successful marketing campaign and will only continue to become more important as time goes on. Here’s some steps you’ll need to take get good ROI on them. (Bizo)

Search Engine Marketing
Will legitinate search discovery now be ruined by personalized web search? (The Next Web)

An interesting way to use footer links. (Search Engine Watch)

Does your process for building links change according to the size of your company? (distilled)

Google‘s real evil master plan. (Blind Five Year Old)

Social Media
Pinterest‘s traffic continues to rise while Stumbleupon‘s ..err stumbles. (Markeing Land)

Here’s how to share your Vine videos on Google Plus. (Virante Orange Juice)

Culture
Magazine publishers will have to adopt more nuanced digital pricing strategies as tablets take off. (paidContent)

Social Networks can keep your old relationships lingering around in your life well past their expiry date. (Aeon)

The post Monday Links: Content Strategy vs. Content Marketing appeared first on Content Marketing Labs.

Quote of the Day

A site should not be able to auto-post a stub of another story and immediately outrank it in the world’s most popular and powerful search engine — that is a bug. – John Herman (BuzzFeed)

Slide Deck of the Day

Content Marketing Strategy
GE’s strong move into content marketing has yielded postive results. (The Content Strategist)

These days it pays to be an agile marketer. Here’s how to approach your biz blogging with an agile mindset. (HubSpot)

Three industries that have found success with video focused content marketing. (Brafton)

Before creating a bunch of content, nail the proper keywords in order to play to your audience’s wants, likes and interests. (Content Marketing Institute)

Why Content Marketing? Jay Baer Interview [VIDEO]

Search Engine Marketing
Before you run off and build a bazillion links to your site make sure you have these five items in check. (SEO Ultima)

How Unique Does Content Need to Be to Perform Well in Search Engines? [VIDEO]

Social Media
Twitter‘s new streaming service suggests its future may lie in video (SiliconValley.com)

Flickr, myspace and digg are making attempt to become relevant again in 2013 – but will we bite? (Social Media Explorer)

Here’s the things that are holding back Twitter‘s new video service, ‘Vine‘. (Mashable)

5 Kinds of Companies That Facebook’s New Search Engine Could Crush. (WIRED)

Brands are now gamifying their social media marketing in a variety of ways. (ContentEqualsMoney)

Hootsuite is essential to my daily online social media practices. These other 4 tools merit an evaluation as well. (Search Engine Journal)

Branding
The Soda Wars: How Coke And Brands Big And Small Are Duking It Out Via Video (Fast Company)

ROI For Brands, The No Bullshit Way. (baekdal)

Culture
Jeff always makes things simple for us. Boil things down to the essential in order to impact your business. Something I’m trying to work on. (Jeff Korhan)

Google has demoted the Gmail “Quote selected text.” feature back to Gmail Labs. (The Next Web)

Infographic of the Day

The post Saturday Links: Scraped Content that Ranks High appeared first on Content Marketing Labs.

Quote of the Day

Because content has become a primary focus point of all marketing and demand generation activity, in 2013 marketers will be tasked with managing a host of new software and service solutions for content creation, syndication and curation. – Jesse Noyes (Eloqua)

Slide Deck of the Day

Content Marketing Strategy
There are several key ingredients that go into the process of creating high quality content. (distilled)

If you’ve been thinking about giving your website’s homepage a redesign you may want to check out these. (HubSpot)

Using Google Docs for helping out with SEO, social media and content tasks. (Boom Online)

How Marketers Use Big Data To Rapidly Scale Campaigns. (has offers)

How to get tens of thousands of views on a Slideshare deck. (Branded3)

To excel in content marketing you’re going to need to adopt a publisher’s mindset – here’s how. (Web Analytics World)

How to create kickass ‘call to action‘ (CTA) buttons. (Onboardly)

Digital Marketing Strategies of a Luxury Brand [VIDEO]

Search Engine Marketing
Neil and Sujan Patel have truly outdone themselves. Check out this 45,000-word free guide on advanced SEO. (Quicksprout)

So how does Google tie together authority, rank, authorship and social? (Search Engine Watch)

Paddy shows us an awesome way to use Boomerang and Gmail Labs for outreach follow up with link prospects. (Paddy Moogan)

Now that we’ve established Google AuthorRank for individuals, what about AuthorRank for brands? (SwellPath)

85 Reasons Why Website Designers/Developers Keep SEOs in Business. (Search Engine Land)

It’s high time for Google to fix their AdWords Keyword Tool. (The Search Agents)

Social Media
Facebook now owns 25% of all time spent on mobile apps. (readwrite social)

Reddit has posted their top 500 ‘Ask Me Anythings’. (Social times)

Here’s a number of ways to promote your blog using Twitter. (Razor Social)

Google with Friends? Facebook’s Graph Search and What it Means to You. (Hope For Film)

Twitter presents ‘Vine‘, a mobile service that lets you capture and share short looping videos. (Twitter)

Brian Solis’ Revolution – Season 4 is coming soon.

Business
The future of mobile and the war between Apple and Google. (ContentEqualsMoney)

The Most Important Thing I Learned in a Business Meeting… Ever. (Forbes)

Culture
Connecting [VIDEO]

Connecting (Full Film) from Bassett & Partners on Vimeo.

The 18 minute “Connecting” documentary is an exploration of the future of Interaction Design and User Experience from some of the industry’s thought leaders. As the role of software is catapulting forward, Interaction Design is seen to be not only increasing in importance dramatically, but also expected to play a leading role in shaping the coming “Internet of things.” Ultimately, when the digital and physical worlds become one, humans along with technology are potentially on the path to becoming a “super organism” capable of influencing and enabling a broad spectrum of new behaviors in the world.

Netflix CEO Reed Hastings thinks he can win the video subscription war (The Verge)

Magazines are charging more for digital editions than their printed counterparts, ‘And that’s for tablet versions that are too often crappy afterthoughts.” – (readwrite play)

Brilliant: This guy turned his resume into an ‘Amaz-ing’ Amazon product page. (The Next Web)

Infographic of the Day

The Rise of Multi-Screen Content Consumption infographic

 

The post Friday Links: The Ultimate Advanced SEO Guide and Adopting a Publishing Mindset appeared first on Content Marketing Labs.

Quote of the Day

With such a range in tactics, content types, and ways to measure effectiveness, it can easily get overwhelming; particularly for B2B marketers just starting out. An important component of successful B2B content marketing (and B2B SEO) is in proper preparation and planning. – Derek Edmond (Search Engine Land)

Slide Deck of the Day

Content Marketing Strategy
Is your audience receptive to the kind of content that you’re producing? (Copyblogger)

Carol is kind enough to let you steal her editorial calendar so you can get your blog back on track. (Web.Search.Social)

Getting onto the front page of Slideshare can bring you a significant amount of traffic. (Traffic Generation Cafe)

How to optimize your content for local search discovery. (SEO Gadget)

Social Media Marketing Fatal Attraction: When Content Earns Your Brand the Wrong Type of Attention. (TopRank)

Companies will be increasing their content marketing spend in 2013 but they’ll be looking for better ways to measure its impact on the intended audience. (contentLEAD)

Social Media
The new Facebook Conversion feature offers multiple conversion types to digital advertisers. (Fathom)

Twitter’s growth and transformation into a media company. (John Battelle)

Social media has moved front and center and its use as a sales tool should not be underestimated. (Hubspot)

“YouTube viewers around the globe are now watching at least 4 billion hours worth of the site’s videos per month.” (tubefilter)

If you haven’t built your company page on Facebook and/or LinkedIn this will ease you into it. (KeySplash Creative)

Search Engine Marketing
Here’s 3 great ways to reclaim lost and broken backlinks. (Search Engine Watch)

Your site may be (hopefully) generating traffic through Google image search. Here’s how to make that traffic relevant. (WordStream)

here’s how Google may be devaluing links coming in from infographics. (State of Search)

Link building can help boost your sales across all of your marketing channels, both online and offline. (Koozai)

Branding
How to deliver a media interview that kills. (Onboardly)

Videogame developer Atari and these 4 other old-school brands are still in operation! (Mashable)

Your company doesn’t need to have a presence on every social media platform. Focus on one or two to make an impact on your social marketing (plus a dozen other tips). (ContentEqualsMoney)

Courtesy of: Online Colleges

The post Thursday Links: Optimizing Your Content for Local Search and New Facebook Conversion Features appeared first on Content Marketing Labs.

Quote of the Day

Publish where your audience is. Whatever outlet you choose – your own blog, a guest blog, a publishing platform – you must be aware of the audience present in that space and choose accordingly. – Susanna Gebauer (Jeff Bullas)

Slide Deck of the Day

The post Wednesday Links: Tweet Embeds Now Easier & Hyper Local Marketing Trends appeared first on Content Marketing Labs.

Quote of the Day

My biggest SEO win has been through content marketing. By creating almost 50 infographics, we were able to drive over 2 million visitors and 41,000 backlinks for under $30,000. – Neil Patel (treehouse)

Slide Deck of the Day

The post Tuesday Links – Beating the Content Deluge & Taking NEW Myspace for Test Drive appeared first on Content Marketing Labs.