Friday Links: Utilizing Multiple Marketing Channels

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Quote of the Day

With so many different channels of communication available, ensuring you are getting the right message to the right people, at the right time has never been more complex. I look at how and why you should invest time and energy in getting your web content strategies in place. – Julia Hutchinson (Zemanta)

Slide Deck of the Day


Content Marketing Strategy
If you’re a consultant you should be using these channels to market yourself. (Jontus Media)

Marketing tactics should not be confused with marketing strategy. (Biznology)

How 4 consumer brands are using visual content to tell stories & engage customers. (TopRank)

Your strategy is not necessarily a long-term prospect. (99U)

What do content marketers need to be measurring? (Content Marketing Institute)

‘Marketers in this new order of constant connectivity must devise strategies for a multi-screen consumer experience’. (Brian Solis)

Newsjacking is a popular traffic-getting tactic, especially come Superbowl time. (HubSpot)

Search Engine Marketing
Get these items correct in your overall SEO strategy and you won’t have to worry as much in the future. (Search Engine Watch)

Everything you ever wanted to know about local search is answered here. (SEO Moz)

Co-citations are starting to overtake anchor text in link building importance for your site. (Search Engine Journal)

Stop abusing ‘infinite scroll’ and these other 9 overused techniques in your SEO. (Search Engine Watch)

Got a spare hour? Spend it on your site doing some of these tactics. (SEO Moz)

How to better do outreach for your personas. (iAcquire)

Rae walks us through a site migration. (Sugarrae)

9 SEO Quirks You Should Be Aware Of. (Search Engine Land)

Social Media
Over 2/3rds of the advertisers who’ve used promoted posts on Facebook have gone back for repeat business. (Marketing Land)

Here’s how to use video to get your ‘likes’ up on Facebook. (Site Pro News)

Is Your Business Card Social Media Friendly? (SocialTimes)

Data-driven decisions will be huge in social media in 2013. (The Content Strategist)

The small business field guide to SoLoMo [INFOGRAPHIC]  (Synecore)

YouTube is rolling out more changes for your channel. (tubefilter)

Conversion
Master color theory in order to affect conversion. (Unbounce)

“I know a 26% boost in conversions doesn’t seem too big, but it will impact the site’s revenue well into the 6 figures each year.” (Quicksprout)

Culture
10 of the best billboard advertising efforts in the world. (Moneytized)

Will Samsung Replace Apple As Innovator-In-Chief? (ReadWrite mobile)

5 consumer-driven technologies that will reshape societ. (Fast Company)

Infographic of the Day
Infographic: Your Social Media Roots
Social Media Infographic by Vertical Measures

About Jason Thibault

Jason Thibault is a writer, artist, eternal student and CEO of Content Marketing Labs. You can also find him on Twitter.

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