Wednesday Links: Content Will be King!

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Quote of the Day

While brands confront new demands on talent, technology and business process in order to adapt, publishers have a bit of a head start in these critical areas, and can compete directly with marketing agencies for outsourced content dollars. They can leverage their built in audiences, writer networks, and ability to scale content production to create new revenue streams, and even develop highly evolved business models. – Paul Roetzer (PR 20/20)

Slide Deck of the Day


Content Marketing Strategy
An insightful review of Stephen Voltz and Fritz Grobe’s The Viral Video Manifesto. (Portent)

How to make your ‘welcome’ email shine. (Inc.)

Exploring the Fifth and Sixth P of Marketing. (Brian Solis)

Is Instagram a good content strategy for your business? (ContentEqualsMoney.com)

Jon Miller: Why Content Will Be King Of Tomorrow’s Digital Economy. (TechCrunch)

Search Engine Marketing
How to win at local online marketing. (E2M Solutions)

A mini-interview with Raven Tools‘ co-founder Jon Henshaw. (SEM PDX)

Link Building Is Like…don’t say it!. (stuntdubl.com)

Bounce Rate is NOT a Factor in Quality Score. (PPC.ORG)

Here’s a few things to look over when optimizing your WordPress site. (Search Engine Journal)

What your digital marketing audit should focus on. (Jontus Media)

Social Media
How to make your Twitter monitoring provide you with deep insight. (Simply Measured)

YouTube will start charging for premium content. (paidContent)

Here’s a half-dozen ways that you can take advantage of Google+ Hangouts. (eMedia Vitals)

Brands may get boost from Facebook’s new graph search. (Contently)

Using LinkedIn to increase branding and though leadership on the web. (contentLead)

New Ways to Get Insights from LinkedIn Influencers. (LinkedIn)

Taking a look at Unruly’s ShareRank tool for social video marketing. (ReelSEO)

Creating LinkedIn ads from organic posts. (aimClear)

Branding
Having a well designed website is important if you’re an online marketing agency. Here’s some killer examples. (Guest Post Labs)

Culture
Apple’s launching its’ 128GB iPad next week. (Fast Company)

Infographic of the Day

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